Being found on Google is often the single biggest source of new customers for a small business. Here's a practical, jargon-free guide to getting started.
This is the free listing that shows up with your name, map pin, reviews and opening hours. It's the most important thing for local "near me" searches — set it up at business.google.com, fill in every field, add photos, and keep it updated.
Your Google Business Profile and your website work together. A professional website helps Google understand what you do and where you do it, and gives you somewhere to send the people who find you. Each page should clearly target what you offer.
Genuine Google reviews boost both your ranking and your credibility. Simply ask happy customers to leave one — most are glad to help if you make it easy.
Think about what your customers actually type: "barber in Leeds", "emergency plumber near me", "café with wifi". Your website should have clear pages and headings that match those searches. (Keep it natural — don't stuff keywords.)
SEO isn't instant. It typically takes weeks to months to build up, especially for a newer website — but the traffic it brings is some of the best-quality, highest-intent traffic you can get, and it compounds over time.
Every website we build is set up with SEO fundamentals in place and designed to help you get found. Get a free design preview and we'll help you get online properly.