Build Brand Online · 4 min read
A Facebook (or Instagram) page is free and easy — so do you really need a website too? Here's the honest comparison.
Where a social page wins
- Free to set up and quick to start.
- Great for engagement, updates and reaching people who already follow you.
- Built-in audience and sharing.
Where a website wins
- You own it. No algorithm deciding who sees you, no risk of losing your page.
- Google. Websites rank in search results; social pages rarely do for "near me" searches.
- Credibility. A proper website looks far more established and trustworthy.
- Control. Your menu, prices, services, booking and contact — laid out exactly how you want.
The honest answer: they do different jobs. Social media is great for attention; a website is where you turn that attention into customers. Most successful small businesses use both — social to reach people, a website to convert them.
The good news
You don't have to choose based on budget any more. A professional website now costs from £19/month, so you can keep posting on social and have a proper home base that you own. Get a free design preview to see what yours could look like.
Thinking about getting online? We build affordable, professional websites for UK small businesses from £19/month — with a free, no-obligation design preview.
Get your free preview →
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